Thursday, January 12, 2012

you need a QR code reader in your smartphone

you need a QR code reader in your smartphone




Benefits of QR codes
A new coffee house opens and they have a huge advert. To get the location and directions to get there is just a click away.
The features of the code can allow the restaurant owners to integrate its directions into it, they load into the phone’s GPS and there...you get your directions.
For clients that visit a store regularly to make the same purchase each time, all one has to do is scan the code on the product pack and repeat purchase. For that order in the directory or on the online catalogue, scan and you are automatically connected to the customer agent on the other side and it can be delivered to your doorstep.
Transmission of data is made simple and the cost... well not so much.
For those without smartphones, the code can be broken down to a sequence of numbers that can be sent as a text message.
The data can be stored on a cloud to allow for its alteration without having to change the codes.
It is environmentally-friendly. Instead of handing out flyers, or walking around with tens of business cards, all one needs is one card or flyer, which people can scan and all the data is downloaded into the phone for access at any time. That saves on paper and also the hundreds of business cards stashed away in a box somewhere.
Shortcomings of QR codes
The more the data stored on the code , the more intricate the design. This is a problem to phones with lower camera pixel quality. When they try to pick up the code, they cannot distinctly identify the pattern and are therefore unable to read.

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